Identity, Stationery, Promotional Piece, Information Booklet
iBOL is an international organization dedicated to categorizing and identifying species around the globe using a new, accurate, and rapid molecular identification system called DNA barcoding. The University of Guelph wanted to promote its use with the aid of a new identity and brand materials. The identity created integrated both barcode and world icons, while the marketing materials use vibrant images and dynamic layouts. Work completed with Rossignol & Associates.