Identity, Packaging, Website Design, Print Marketing

Sokjok is a newly formed company that helps community and institutional groups start fund-raising initiatives with the sale of socks. The program is based around a student enterprise model and teaches young adults the how to manage their own campaign and a team of supports. A brand and marketing strategy was created to showcase the program through a series of on and offline materials: website, stationery, packaging, school program package, sell sheets and various ad material. Sherpa partnered with 3PX to facilitate the back-end development.

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