Ross Petty Productions

Decking the halls with big laughs and big fun for the whole family every year.

Since 1996, Ross Petty Productions have been producing holiday fun-filled family musicals with eye-popping sets and costumes, live orchestra and some of Canada’s favourite musical stars. These productions have become a Holiday Must-See event for Toronto and the Canadian stage.


For the 2014 – 2015 season, Ross Petty sought some new creative magic, turning to Sherpa to re-imagine the branding and drive heightened awareness of his new production of Cinderella.


Sherpa developed applause-worthy branding for the show that included an engaging and unique identity, both consistent with and distinct from other seasons. In addition, we developed the complete suite of marketing materials, oversaw photography, and ensured all aspects of content, promotions, and advertising came vividly to life.

Based on the overwhelming success of the 2014 – 2015 marketing campaign, Sherpa has retained the contract and continues to deliver exceptional branding and creative services for Ross Petty Productions.

More recent productions:

2015 – 16 Peter Pan
2016 – 17 Sleeping Beauty
2017 – 18 A Christmas Carol
2018 – 19 Wizard of Oz
2019 – 20 Lil' Red Robin Hood

Since 2013, Sherpa Creative has been a terrific partner in collaborating on the design of the marketing creative for my Family Musicals at Toronto’s Elgin Theatre. I’ve worked closely with Brianna Petz on posters, fliers, newspaper ads, and social media and benefited from her great ideas and generous personality.

—Ross Petty

  • Identity design
  • Internal documents
  • Print / web advertising
  • Website
  • Bilingual
  • Infographics
  • Presentations
  • Whitepapers/reports
  • Photoshoot
  • Social media
  • Key art
  • Signage
  • Market strategy
  • Web development
  • Signage application
  • Printing
  • Promotional
  • Social Media

Contact Us

We are always open to meeting new designers and partners alike. Some of our best projects stem from a marrying of talents and we would love to see yours.

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